Client Background
A mid-sized SaaS company offering project management software wanted to increase organic traffic, improve keyword rankings, and generate more leads. Their website had decent authority but was struggling to rank for high-converting keywords.
Challenges Faced
- Low Organic Traffic – Only 8,500 visitors/month.
- Poor Keyword Rankings – The site wasn’t ranking for competitive industry keywords.
- Thin and Duplicate Content – Blog posts were not optimized for search intent.
- Technical SEO Issues – Slow site speed and improper internal linking.
- Low Domain Authority – Limited backlinks from authoritative sources.
SEO Strategies Implemented
1. In-Depth Keyword Research & Content Strategy
- Used Ahrefs, SEMrush, and Google Search Console to identify high-intent keywords.
- Focused on long-tail and bottom-of-the-funnel (BoFu) keywords to attract ready-to-convert visitors.
- Example:
- Old focus keyword: “Project Management” (Too broad, hard to rank)
- New target keyword: “Best project management software for remote teams” (More specific & conversion-focused).
- Created a content calendar with 15 new blog posts targeting these keywords.
2. On-Page SEO Optimization
- Optimized title tags, meta descriptions, and H1-H3 headers.
- Used LSI keywords and related terms naturally in content.
- Example: Changed “Our Project Management Software” to “Best Project Management Software for Remote Teams | [Brand Name]” to improve CTR.
3. Content Revamp & Pillar-Cluster Strategy
- Redesigned blog structure into a pillar-cluster model.
- Created pillar pages (2,500+ words) targeting broad topics.
- Linked them to supporting blog posts (700–1,500 words) covering subtopics.
- Example:
- Pillar Page: “Ultimate Guide to Project Management Software”
- Clusters:
- “Best Project Management Software for Small Teams”
- “How to Choose the Right PM Software”
- “Trello vs Monday vs Asana: Which One is Best?”
4. Technical SEO Fixes
- Fixed Site Speed Issues:
- Reduced load time from 4.5s to 1.8s (Used lazy loading, image compression, and caching).
- Improved Internal Linking:
- Ensured every blog post had at least 3 internal links to boost page authority.
- Resolved Duplicate Content Issues:
- Used canonical tags and 301 redirects to fix duplicate blog post issues.
5. Link Building & Authority Growth
- Guest Posting: Secured 20+ high-quality backlinks from tech blogs.
- HARO (Help a Reporter Out): Earned 5 media mentions in authoritative industry sites.
- Skyscraper Technique: Identified top-performing competitor content and created better versions, then outreached for links.
Results Achieved in 6 Months
| Metric | Before SEO Campaign | After 6 Months | % Growth |
|---|---|---|---|
| Organic Traffic | 8,500 visitors/mo | 36,200 visitors/mo | +327% |
| Keyword Rankings (Top 3) | 15 keywords | 65 keywords | +333% |
| Domain Authority (DA) | 38 | 48 | +26% |
| Page Load Speed | 4.5s | 1.8s | -60% |
| Backlinks Acquired | 230 total links | 320 links | +39% |
Key Takeaways
✅ Target Long-Tail Keywords: Easier to rank & convert better.
✅ Use a Pillar-Cluster Model: Helps with content hierarchy & rankings.
✅ Fix Technical SEO: Faster sites rank higher.
✅ Consistent Link Building: Quality over quantity works best.